White Horse Training had a problem. They don’t train horses; they run development courses for accountancy and tax professionals. They needed an identity that kept their well-known name, but steered away from the “horse training” implication.

Originally the company name came from the Westbury White Horse, located on a hill in Wiltshire, UK. I suggested trying a motif of the hill, but leave the horse out. Problem solved.

Deliverables: Visual identity, stationery